Richmond, Va
Olipop: Crisp Apple Education Campaign
Speculative creative advertising campainRoles:
Olipop knows it’s bubbly probiotic drink is the future of soda, but the brand wasn’t quite reaching one key soda-guzzling audience: kids. This speculative integrated campaign seeks to connect Olipop with its youngest audience by tapping into students’ school needs—while also majorly boosting the soda’s lunch-time coolness factor. Gushers and twinkies used to have the highest trade-value in the cafeteria, but now it’s Olipop!
Using strategic OOH advertising, a mobile “fizz lab” unit, and a branded school supply kit, Olipop supports science learning for young students while also raising brand awareness among children, parents, and teachers. Created in collaboration with Journee’ Harris.
© Erin Crawford, 2025
Last updated March 2025.
Last updated March 2025.